twin lakes telecommunications
Twin Lakes is a progressive telecommunications provider and has been a leader in technology for over 65 years. Twin Lakes serves more than fifteen exchanges with over 30,000 access lines offering a full range of broadband (with speeds up to 1 Gig), IPTV, telephone and security services. Today Twin Lakes’ fiber network connects homes, businesses, and communities with the power to change lives, drive economic development, improve education, healthcare and so much more in rural America.
It all started when…
TWIN LAKES PURCHASED THEIR BIZBOX EP LAST FALL AND AFTER THEY HAD TIME TO ACTIVATE THEIR BIZBOX WE ASKED THEM WHAT THEY THOUGHT.
SO Why DID YOU choose bizbox?
We loved the flexibility BizBox offered. We were looking for something that easily made an impression while also being relatively easy to setup and take down.
How you are using the BizBox?
Twin Lakes is using our BizBox to strengthen our presence and brand identity while educating our customers on the benefits of a fiber network in the communities we serve.
How has the BizBox benefited the company and its marketing objectives?
We have included many of the innovative technologies we currently offer such as SmartHome Automation, Wi-Fi Access Points, Gigabit Internet Speeds, and Surveillance Cameras. The Bizbox has provided Twin Lakes a powerful opportunity to create experiences and interact with our potential consumers, leaving a lasting impression. Due to mobility, the options are endless and we can reach out to our consumers wherever they may be. To date, the BizBox has served as a mobile office that has allowed Twin Lakes to have a physical presence without having a physical office in a new service territory. The mobile unit will provide greater brand visibility and maximum exposure for Twin Lakes when utilized at our annual meetings, tradeshows, schools, legislative events, local street fairs, etc… Additionally, the trailer raises awareness while on the go, to and from events, it serves a mobile billboard.
WHAT HAS BEEN THE ROI FOR YOU WITH BIZBOX?
ROI means different things for different people. For us, we were looking to generate a buzz and create lasting impressions. With the BizBox, we have accomplished that. Additionally, we were able to create some additional revenue ahead of schedule. We had intended to set the trailer up for a mobile office in a new territory but before we could fully get it setup, it had already created a buzz. People, and what turned out to be potential customers, were stopping in just to see what the trailer was; we were able to sign them up for service that night.