BIZBOX OF THE MONTH

The Pop-Up Agency Rent BizBox EP

The Bodega Boys
Desus & Mero’s 5-Borough NYC Tour. 

The Pop-Up Agency builds high-impact fan experiences for top celebrities, music artists and influencers. We’re built from the ground up to tap into the culture and create engaging, interactive and incredibly unique pop-up activations.  

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The Pop-Up Agency rented a BizBox EP for Desus & Mero's 5-Borough NYC tour and the tour was such as success they extended their rental to tour additional cities. 

SO WHY DID YOU CHOOSE BIZBOX?

We chose BizBox because it was the perfect solution to create a mobile pop-up experience for Desus & Mero’s 5-Borough NYC Tour. The comedians played 5 live shows in each borough of New York, and we turned the BizBox into a typical Bronx Themed Bodega to offer an additional fan & retail experience prior to the show. 

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HOW ARE YOU USING THE BIZBOX?

We’re using the BizBox as a pop-up retail store. Since Desus & Mero have the nickname “The Bodega Boys” we turned the BizBox into a customized merchandised deli, with limited edition products and some of the comedian’s favorite snacks. 

HOW HAS THE BIZBOX BENEFITED THE COMPANY AND ITS MARKETING OBJECTIVES?

The BizBox helped to prove out the viability of mobile pop-up campaigns. While we’ve excelled at multi-city brick and mortar executions, this is the first time we had a consistent experience to bring to fans in different locations.

WHAT HAS BEEN THE ROI FOR YOU WITH BIZBOX?

The ROI has been tremendous – not only from a sales perspective, but in creating additional case studies for our clients partners to review as we determine the best pop-up execution for their brand. 

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PREVIOUS BIZBOX OF THE MONTH

 

Denver Elections Divisions

Denver Elections Divisions is part of the Clerk and Recorders Office in Denver Colorado. We provide comprehensive election services for the City and County of Denver including voter records, election operations, election administration, and communications. The City and County of Denver has 410,000 registered voters and to better provide service we implemented the new BizBox platform. 

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DENVER ELECTIONS DIVISION PURCHASED A BIZBOX 2.0 AND AFTER IT HAD BEEN DEPLOYED AS A VOTE/REGISTRATION CENTER TO MORE THAN 8 LOCATIONS IN 2017 AND PLANS TO DO THE SAME IN 2018, IN ADDITION TO EDUCATION AND OUTREACH EVENTS WE ASKED THEM WHAT THEY THOUGHT OF THE BIZBOX EXPERIENCE. 

So why did you choose BizBox?

The BizBox has unique capabilities and an eye-catching design.  The build quality of the trailer was made with high quality components and building materials.  We believe this allows for a good return on investment as we plan to get many years of use out of the trailer.

We found the design of the trailer allowed us to be flexible for our many different events and needs.

Because of its mobility it has proven to be an asset to complement our election processes and enhance our visibility in the community. Working with a local vendor, we had the BizBox custom outfitted to meet our unique election needs.  We have a dedicated staff of 8 to 10 election workers that form a team to setup the BizBox, run an event and breakdown the trailer.

How are your using the BizBox?

We use the BizBox for educational purposes, as a mobile voter service and polling center, and voter registration.  We have taken it to school campuses where students participated in mock voting and gave us positive feedback. 

How has the BizBox benefited the company and its marketing objectives?

Due to the unique qualities of the BizBox and our aftermarket customization of the trailer it has great visibility and has proven to be an effective marketing tool.  When at large events it draws attention quickly and people are interested to see what it is about and how it works.

What has been the ROI for you with BizBox?

Since our BizBox, nicknamed Haul–N-Votes made its maiden voyage at National Voter Registration Day 2017 in Denver Civic Center Park word is starting to get around.  In addition to some of the events mentioned above, we plan a much more extensive, schedule-based deployment plan in 2018. Our big ROI is that the BizBox gives us another way to meet voters where they are.

 

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Masonite International Corporation. 

Masonite International Corporation is a leading global designer and manufacturer of interior and exterior doors for the residential new construction; the residential repair, renovation and remodeling; and the non-residential building construction markets. Since 1925, Masonite has provided its customers with innovative products and superior service at compelling values. Additional information about Masonite can be found at www.masonite.com

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MASONITE PURCHASED A BIZBOX 2.0 AND DURING THEIR SUCCESSFUL TOUR CALLED TRENDLIVE WE ASKED THEM WHAT THEY THOUGHT OF THEIR BIZBOX, ESPECIALLY AS THEY HAD JUST RUNG THE CLOSING BELL AT THE NYSE!

So why did you choose BizBox? 

We chose BizBox because of the way it looked!  We loved the windows & doors - when it was set up, there was an inviting quality that we thought mimicked our brand.  It didn’t look like a regular box truck and it draws a lot of positive attention.

How you are using the BizBox?

Masonite envisioned a traveling showroom to be able to take our trend message out to our customers.  The BizBox trailer allows us to communicate, educate and show our doors to multiple dealers, distributors, retailer and builders all across the country. 

How has the BizBox benefited the company and its marketing objectives?

One of our brand pillars is to change the conversation around doors. Even though we use doors constantly throughout the day, people tend not to think of them as a design element in the home. With the BizBox trailer, we wanted to show how interior and exterior doors can change the look and style of your home.  The name of our tour is TrendLIVE, and the trailer really has brought trend to life!

What has been the ROI for you with BizBox?

It’s expensive to own a static showroom and limiting to only have one area in which to showcase product. With BizBox, we not only hit multiple areas and customers, but also attend trade shows. Having that versatility is key to a positive ROI.

 

 

Twin Lakes Telecommunications

Twin Lakes is a progressive telecommunications provider and has been a leader in technology for over 65 years. Twin Lakes serves more than fifteen exchanges with over 30,000 access lines offering a full range of broadband (with speeds up to 1 Gig), IPTV, telephone and security services. Today Twin Lakes’ fiber network connects homes, businesses, and communities with the power to change lives, drive economic development, improve education, healthcare and so much more in rural America. 

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TWIN LAKES PURCHASED THEIR BIZBOX EP LAST FALL AND AFTER THEY HAD TIME TO ACTIVATE THEIR BIZBOX WE ASKED THEM WHAT THEY THOUGHT.

So why did you choose BizBox? 

We loved the flexibility BizBox offered.  We were looking for something that easily made an impression while also being relatively easy to setup and take down.

How you are using the BizBox?

Twin Lakes is using our BizBox to strengthen our presence and brand identity while educating our customers on the benefits of a fiber network in the communities we serve. 

How has the BizBox benefited the company and its marketing objectives?

We have included many of the innovative technologies we currently offer such as SmartHome Automation, Wi-Fi Access Points, Gigabit Internet Speeds, and Surveillance Cameras.  The Bizbox has provided Twin Lakes a powerful  opportunity to create experiences and interact with our potential consumers, leaving a lasting impression.  Due to mobility, the options are endless and we can reach out to our consumers wherever they may be.  To date, the BizBox has served as a mobile office that has allowed Twin Lakes to have a physical presence without having a physical office in a new service territory. The mobile unit will provide greater brand visibility and maximum exposure for Twin Lakes when utilized at our annual meetings, tradeshows, schools, legislative events, local street fairs, etc…  Additionally, the trailer raises awareness while on the go, to and from events, it serves a mobile billboard.

What has been the ROI for you with BizBox?

ROI means different things for different people.  For us, we were looking to generate a buzz and create lasting impressions.  With the BizBox, we have accomplished that. Additionally, we were able to create some additional revenue ahead of schedule.  We had intended to set the trailer up for a mobile office in a new territory but before we could fully get it setup, it had already created a buzz.  People, and what turned out to be potential customers, were stopping in just to see what the trailer was; we were able to sign them up for service that night.


If you or your company would like to be featured as BizBox of the month please email us at info@bizbox4u.com